i'm yizhuang (leon) lin — a web developer with six years of digital marketing leadership behind me. i build things that ship, convert, and stand up to traffic.
marketing & web developer at ottawa radon expert — rebuilt the main site, launched two vertical sites on wordpress, ran the SEO program that drove 150% business growth and 5× organic traffic.
previously: senior digital marketing manager at target social (仟传网络, shanghai), four years at kin-king advertising, now ottawa-based and full-stack curious. dean's honour list at algonquin college, GPA 3.8 / 4.0.
rebuilt the main wordpress site, launched two new vertical sites (HRV / HVAC), and ran the local SEO program end-to-end. organic traffic went from 20/week to 100+/week, peaked at 200+/day; the business grew 150% in the same window.
a structured skill for claude that drafts a tailored cover letter, a resume tune-up, and a recruiter-ready message in one go — plus the landing page i designed and built to ship it. open source, AI-native, end-to-end product thinking.
a volunteer engagement: redesigned the 872 royal canadian air cadet squadron website on wordpress. mobile-first, accessible, and ready to scale across parade nights, training updates, and parent comms. shipped over eight months.