resume · 2026 · open for full-time / contract

leon.lin

web developer & digital marketing specialist — six years of marketing, now writing the code too.

summary

00 / who

i'm yizhuang (leon) lin — i build things that ship, convert, and stand up to traffic.

+150% business growth · radon

5× organic traffic

6+ years in marketing

3.8 GPA · 4.0 scale

01 / work

2024 — present currently ottawa, ON · CA

ottawa radon expert

own the web + search side end-to-end: design, build, and growth for a local services brand and its two vertical sites.

rebuilt the main wordpress site and launched two new vertical sites (HRV / HVAC), design through deploy.
ran the local SEO program end-to-end — organic traffic went from ~20/week to 100+/week, peaking past 200/day.
the funnel work tracked to 150% business growth over the same window.
started bringing ASP.NET Core / C# into internal tooling alongside the marketing stack.

wordpresslocal SEOASP.NET Coreanalytics

2020 — 2023 shanghai · CN

target social · 仟传网络

led paid + organic campaigns for brand clients across chinese social platforms, managing strategy and a small team.

built and ran multi-platform campaigns (wechat / weibo / douyin) from strategy to reporting.
managed budgets, creative briefs, and the analytics loop that fed the next quarter.
mentored junior marketers and standardised the reporting the team shipped to clients.

paid socialstrategyanalyticsteam lead

2016 — 2020 shanghai · CN

kin-king advertising

four years cutting teeth across the agency side — content, campaigns, and the data behind them.

ran content and campaign work for a rotating roster of brand accounts.
grew from execution into planning, owning channels and the numbers attached to them.

contentcampaignsSEM

02 / stack

development

marketing

design & tooling

education

algonquin college

programming & web development

ottawa, ON · CAgrad 2024

dean's honour list · GPA 3.8 / 4.0

languages & off-screen

— references on request · cestduleon@gmail.com