ottawa radon.

I took ownership of the web and search side end-to-end. The main WordPress site was rebuilt from the ground up, then I launched two new vertical sites — one for HRV, one for HVAC — to capture intent the main brand couldn’t.

On the growth side I ran the local SEO program myself: technical clean-up, content, local citations, and the analytics loop that decided what came next.

• organic traffic climbed from roughly 20 visits / week to 100+ / week, peaking past 200 / day
• the funnel work tracked to 150% business growth over the same period
• started folding ASP.NET Core / C# into internal tooling alongside the marketing stack

The throughline: pages that convert, not just render — and a measurement habit that kept every change accountable to a number.